Post and images below by the Hawthorne Hawkman, above image from Edina Realty.
While on vacation with my family in Upper Michigan, I began perusing NoMi real estate listings for my own devious purposes. I started my search at Edina Realty, not out of any preference but because a neighbor once showed me their site and I found it easy enough to navigate. Plus the little green houses and red condos kind of remind me of Monopoly game pieces. At their Minneapolis site, there is a tab to click on and view all Minneapolis listings. That link shows you these houses for sale:
Even without clicking on the image to enlarge it, one can see that only homes in downtown and southwest Minneapolis are shown. Okay, well the site does tell us that only 200 of 1,909 listings are shown, and there's a handy sidebar to refine our search. I can understand if they're putting what they see as the 200 most desirable homes or the more profitable listings first. Right or wrong, at least that makes business sense. The sidebar doesn't allow for a more refined geographic search, so we're left to go back to the initial Minneapolis listing page. There they have a sidebar that breaks down search criteria by neighborhood/community. The "Camden/North Minneapolis" tab takes us to...
True to the title of that tab, the map of listings here takes us only to listings in the Camden community. The Harrison, Hawthorne, Jordan, Near North, Sumner-Glenwood, and Willard-Hay neighborhoods are virtually nonexistent. To add insult to injury, a "local restaurants" tab lists a few dining spots in Camden, and then includes Bar La Grassa and Be'Witched Deli - two establishments located outside of NoMi at 800 Washington Ave N.
Is it too much to ask that realty companies like Edina make communities like the Near North group of neighborhoods just as accessible online as other parts of the city are? I'd like to know if this tactic falls under the banner of discriminatory marketing practices. Regardless, I'll be using another company's site to do real estate searches from now on.